Frank Stronach's electric Kool-Aid
[dead link: http://www.canadianbusiness.com/article/57414--frank-stronach-s-electric-kool-aid]
Canadian Business magazine has written another negative article regarding Frank
Stronach, Magna and EVs in general.
Of course, the fact that Stronach is in favour of electric vehicles is just more reason
for the Harper government to shun them. Magna got that memo, and moved its EV RD&D work to
Europe and the U.S., ensuring Canada will benefit even less from the shift to electric drive
than it would have otherwise.
In fact, CB was so intent on trashing Frank and EVs, they almost lost the original point
of the story - the introduction of the SeaScape electric-assist pedal-boat, waterborne
brethren to the BionX electric bicycle line.
While CB says the SeaScape won't sell due to its high sticker price,
[dead link: http://www.bionxseascape.com/seascape12-na-en.html] take a look at it yourself
before taking their word for it. Once you see what the SeaScape really is, you will realize
CB's statement is akin to saying Cadillacs will never sell because they cost 10 times the
price of 2-year-old Nissan Versa.
Sorry, Canadian Business. Once again, my money's on Frank - he's got a pretty good
record so far. [March 2024, looks like I would have lost that bet on the SeaScape.]
Blurb on the Bionx Seascape (New Atlas June 2021)
[2018 update on Bionx]
The Insidious, Persistent anti-EV Messaging Campaign
For many years now, I have noticed that each time EVs are on the cusp of making a serious
dent in the on-road vehicle market, an insidious, whispering counter-campaign ramps up. I'm
not talking 'conspiracy theories' here, just observed behaviour. There is no doubt that there
are vested interests that would not welcome a vehicle that uses much less or no oil products,
requires less maintenance, improves the urban soundscape and threatens established markets.
However, while EVs are not perfect, they are paragons of virtue compared to the impacts
of their fossil-fueled brethren. That makes it hard to attack them based on facts. As a
result, those with a counter-agenda use other means to attack and undermine electric vehicles.
A number of approaches are used. Due to the appreciable resources available to large, very
profitable industries, their tactics seem minor and almost trivial when examined on an
incident by incident basis. They rely on their relentless small advances on every conceivable
front to have the desired effect on a cumulative basis. Thus, those of us who want cleaner
air, less polluted water, quieter cities, less oil-funded terrorism (rest of EV advantages
taken as read), actually have to be on the lookout for these incremental bits of anti-EV
message creep and address them. It's a daunting task because the EV industry doesn't really
even exist yet, and it still tends to be populated by those naive enough to think that a
better solution can emerge victorious over the entrenched and powerful solely on its merits.
I raise the matter here today because a couple of things have been passed my way since
my rebuttal of the Gwyn Morgan column in the Globe and Mail,
in itself a classic example of the problem.
In recent weeks, a few folks have posited that
[dead site: http://green.autoblog.com/2011/01/19/electric-car-pages-on-wikipedia-in-danger-of-disappearing/]
WikiPedia is being manipulated to erase and
undermine the pro-EV message of recent years. WikiPedia is in fact easy to manipulate, if you
have the time and ability to be persistent. In effect, he who makes the last change wins.
Because WikiPedia is seen as a reliable source of information, and is increasingly relied upon
by the technical crowd as a key information source, the revisionism takes its toll on the
accuracy of the record over time.
In another example, this article was passed to me long after its best-before date. The URL reads
"http://www.theregister.co.uk/2010/08/31/battery_cars_destroy_the_world/". That's a
pretty clear indictment of EV technology. The actual headline for the article reads
"Diesels greener than battery cars, says Swiss gov report". Pretty damning stuff - except that
the actual paper being reported upon says nothing of the kind. Pretty cool twisting of the message,
don't you think? It works because the phrase in the URL is almost subliminal, but it sets the
tone for reader. Then the headline suggests that an authoritative source (the Swiss government)
has done a study that determines diesel engines produce less environmental damage than using
an electric car. Which would be fine, if that is what the paper actually said.
The study in question,
Contribution of Li-Ion Batteries to the Environmental Impact of Electric Vehicles
is actually a study of a specific battery technology. On that subject, the report says:
"The Li-ion battery plays a minor role regarding the environmental burdens of E-mobility
irrespective of the impact assessment method used. Transport services with an ICEV
(internal combustion engine vehicle) cause higher environmental burdens than with a BEV
(battery electric vehicle)." Doesn't quite align with "battery_cars_destroy_the_world",
does it? So, there must be a smoking gun elsewhere in the paper to justify the URL phrase
and headline. Let's look at the concluding paragraph from the paper.
"All the facts taken together, the results of the LCA (life cycle analysis), the various
sensitivity analyses, the modeling applied for EOL (end of life), the assumption for the
used electricity mix, etc., suggest that E-mobility is environmentally beneficial compared
to conventional mobility. The Li-ion battery plays a minor role in the assessment of the
environmental burden of E-Mobility. Thus, the Li-ion battery in an [sic] BEV does not lead
to an overcompensation of the potential benefits of the higher efficiency of BEV compared
to an ICEV."
Hmmm, the paper concludes that the BEV is environmentally beneficial compared
to the ICEV. Again, how do we get from there to "Diesels greener than battery cars", or
"battery_cars_destroy_the_world"? Not based on the content of the paper, which means that
someone has completely obfuscated the truth of the paper, hoping that most readers will
not read beyond the disinformation article to find out the facts presented in the paper.
In summary, whenever you encounter an article suggesting EVs are environmentally
inferior to fossil-fuellers, be on your guard for disinformation. Dig in, and root out
these bits of insidious message manipulation. This example was particularly crass - most
message manipulators are more subtle. In particular, watch out for assumptions about
energy sources (e.g., supposing the electricity is generated 100% from coal using 1930s
generating technology, vs a rational measure of the electricity generation mix).
Remedial media: not fun, but it needs to be done.
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Other Sources for EV News and Information
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EV World
About the Author:
Darryl McMahon built his first electric car in 1978, and has had at least one
electric vehicle EVer since. He was a founding member of the Electric Vehicle Association of Canada.
He is the author of The Emperor's New Hydrogen Economy and many
articles about electric vehicles, related technology and history. He is currently a member of the
Electric Vehicle Council of Ottawa, Electric Mobility Canada, Historian for the Electric Auto Association,
and President of Econogics.
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